Decolonizing Banania (Part II), the redesign
Re-designing Banania for the 21st century has been on my mind for a long time. If you wish to have a little background (…)
Decolonizing Banania (Part I), the history
Banania is the name of a very popular chocolate drink mainly commercialized in France. It’s been a part of the French (...)
What’s your brand message?
If I asked you to define yourself what would you say? Would you start by describing how tall you are, the type of hair (..)
What is a brand identity?
If you have a brand or are thinking of starting one, you’ve probably come across this term in its different forms (..)
Is a logo really all you need?
We often think we need a logo when in fact we need a whole brand system. Let me tell you a little bit more why that is.